Find & Fix Business Problems Fast

By Using Powerful Tool To Pinpoint & Prioritize The Strengths & Weaknesses Of Any Business

From: David E. Coffman CPA/ABV, CVA

When it comes to the performance of their small business most owners fall into one of these categories:

• Dissatisfied

• Somewhat Satisfied

• Not Sure  

Dissatisfied

Your business isn't performing up to your expectations. You don't mind working hard, but you are not making any progress. Sometimes it feels like you are actually going backwards. You keep trying to improve your business, but nothing seems to work. Or you just don't know where to start. Your business advisors aren't much help either. They throw numbers at you and tell you things you already know. You need help, but don't know where to turn.

Your business is doing okay, but you want more. More sales. More profits. More time away from the business. More peace of mind (less stress). The traditional methods of analyzing a business show that you are doing well. You need something more in-depth that goes beyond ratios and statistics. 

You think your business is doing okay, but you are not really sure. Ratios and statistics give you some comparison, but really don't show you the specific areas of strength and weakness. You have a nagging suspicion that there are some significant problems right below the surface that are just waiting to jump out at you. You want to nip them in the bud before they have a chance to do that. You really need some help to identify and address any developing issues.

Most problems are pretty easy to find. They tend to shout right in your ear. You're just not sure exactly what causes them or how to fix them. If you don't find the root of a problem you end up treating the symptoms without curing it. Sometimes the treatment makes the problem worse. Quick and dirty fixes tend to just delay or lessen bad outcomes. Often there are so many factors involved that fixing one problem creates new ones.

Whether you have problems to fix or just looking to improve your business, the solution is the Scorecard for Small Business.

The Scorecard will:

• Provide a thorough, comprehensive analysis of your business
• Identify strengths to be developed
• Locate problems to be fixed
• Discover weaknesses
• Automatically prioritize each factor

The Scorecard consists of 93 factors divided into 10 main categories - 5 covering internal issues and 5 for external risks. The Scorecard user rates each factor using 2 criteria - 1) importance and 2) level of performance or risk. The dual rating of each factor automatically prioritizes them into action groups.

The life-threatening group gets attention first and so on down the line. In addition to locating problem areas, the Scorecard identifies each business's core, secondary, and potential strengths.

The Scorecard for Small Business was designed by David E. Coffman, a CPA who has 30 years of experience working exclusively with small businesses. He has been a student of business since his early teens. He has started dozens of businesses and has had at least one operating for most of his life.

For the last 10 years he has specialized in business valuations. A critical procedure in a business valuation is analyzing the company being valued. Using his business knowledge and experience he developed a system to help focus this analysis. It contains 93 factors in 10 key areas. It combines two widely used business analysis tools - SWOT and Five Forces.

SWOT stands for strengths, weaknesses, opportunities and threats. SWOT analysis has been around for a long time and is nothing new. There are lots of articles about it, but very little guidance on how to actually apply it to your business. Strengths and weaknesses refer to your internal competencies, while opportunities and threats concern external risks. Traditional how-to instructions tell you to take a piece of paper and draw one line vertically down the center and another line horizontally across the middle of the page to create four sections. Label the top left as strengths, bottom left as weaknesses, top right as opportunities, and bottom right as threats. Now think about your business and list what comes to mind in the most appropriate section. When you are done listing things, you rate each item by order of importance within each section. The idea is to address the top issues first.

In his books Competitive Advantage and Competitive Strategy, Michael Porter introduced the concept of the five forces of competition.

Both the SWOT and Five Forces methods are great tools to analyze any business. In fact they are widely used by researchers, consultants, and other professionals to do just that. In the real world they are difficult to use because they are so all encompassing. Where and how do you get started? Where should you focus? What issues should be considered? These are just a few of the unknowns encountered when trying to apply these methods. When faced with such ambiguity most of us tend to do nothing.  

The solution is simple. With the guidance and structure of the Scorecard for Small Business any one can easily and successfully apply these methods to analyze and evaluate a business.

If you get your business analyzed by a professional here is what you will receive. A thick report with a fancy binder. Inside the binder there will be spreadsheets and charts galore. Some will summarize your business financial statements. Others will show lots of ratio calculations. This data will be compared to industry data and also analyzed for historical trends.

This report will cost you hundreds of dollars. You will NOT get any answers. The report will NOT identify any specific problems and provide any solutions. In other words you just wasted a bunch of money.

The Scorecard costs $19.95 and will require you to spend several hours considering each and every factor. At the end you will categorize the results using the dual rating system. The categorized results will reveal which factors need to be addressed first. At the very least you will learn lots of useful information about your business. With our money back guarantee you have absolutely nothing to lose and a much better performing business to gain.        

Our 100% Money Back Guarantee If you are not totally satisfied with any of our publications, we will give you a full refund. No questions asked. No risk.

Order Now - Receive 2 FREE Bonus Reports

 

Bonus #1

How to Analyze the Performance of Your Business

This report summarizes many of the concepts used in the Scorecard.

 

Bonus #2

How To Use Small Business Value As The Ultimate Performance Indicator

The value of your business is the ultimate business performance indicator. This report shows you how to use it as such.

 

 

 

Sincerely,

David E. Coffman CPA/ABV, CVA

P.S. I have been using this scorecard in my business valuation practice for 10 years and have found it to be a great analytical tool. Your results will be better than a professionally done business analysis at a small fraction of the cost.